Zinio, LLC and Wayport to deliver digital magazines on the road for business travelers
BusinessWeek Trial Issue To Be Available Via Wi-Fi And Wired High-Speed Net At Major U.S. Hotels, Airports And Retail Locations
Brisbane, CA & Austin, TX (July 22, 2003) - Zinio, LLC,
Inc., the market leader in delivering digital magazines for major publishing
partners, and Wayport, the leading provider of Wi-Fi (802.11b) wireless
and wired high-speed Internet access in more than 650 locations, including
565 hotels, 13 airports and 75 San Francisco Bay Area McDonald's, today
announced an agreement to deliver digital magazines at Wayport's partner
locations nationwide in coming weeks.
The only desktop software that delivers a full magazine reading experience
to computer screens, Zinio is the first to bring more than 70 titles from
30 publishers to wireless and wired Internet networks of leading U.S.
hotels, airports and retail venues via the Wayport network. As part of
an agreement between Zinio and Wayport, the current issue of BusinessWeek
will be available on a trial basis for Wayport customers by simply downloading
issues at participating Wayport partner locations. In addition, customers
who purchase a subscription to the digital edition of BusinessWeek via
the Wayport network will receive a $25 Wayport prepaid connection card.
Based on extensive market research, Wayport has uncovered a strong demand
by business travelers to receive business news and information on the
road in the same familiar format as print. "Digital delivery of magazines
represents the future for busy travelers," said Dan Lowden, Vice
President of Marketing for Wayport.
"We are thrilled to partner with Zinio to provide the content our
customers have told us they want. Our users will now be able to access
BusinessWeek, plus digital magazines from 30 leading publishers, in a
convenient digital format to receive the latest in business, technology
and trade news throughout our nationwide network," Lowden added.
Zinio and Wayport plan to reach Wayport's extensive customer base with
digitally delivered magazines available from Wayport's Wi-Fi and wired
network, which to date has recorded more than 2.7 million customer connections.
"The always-connected business traveler has created new demand for
when and where they receive their favorite magazine," explained Jeff
Bruce, Sr. Vice President of Marketing for Zinio, LLC
"Since March 2002, Zinio has delivered more than 6.8 million digital
magazines to 650,000 customers in 200 countries. Now through an exciting
new partnership with Wayport, we are able to reach a core audience wherever
they are in their day -- delivering their favorite magazines in a portable,
easy to read format befitting an on-the-go lifestyle," Bruce added.
"BusinessWeek is very excited to offer our digital edition to business
travelers via the Zinio Reader on Wayport's premier network,"
said Tom Masterson, Vice President/Worldwide Circulation Director for
BusinessWeek. "Now our readers, many of whom are busy business travelers,
can get the current issue of BusinessWeek on their computers from any
participating Wayport location at any time."
The Zinio Reader also will deliver single copies or subscriptions
to other leading magazines, including PC Magazine, Technology Review,
Motor Trend and Sporting News to Wayport customers.